Anna Kowalska
Profil zawodowy
Digital marketing specialist with 5 years of experience in B2C e-commerce. Proven track record of growing organic traffic and managing paid campaigns with positive ROAS. Seeking a role where data-driven decisions and creative content go hand in hand.
Doświadczenie zawodowe
- •Grew organic traffic by 74% in 18 months through SEO and content strategy
- •Managed Google Ads and Meta Ads budgets totalling PLN 1.2M/year
- •Led a team of 2 junior specialists and an external copywriting agency
- •Reduced cost per acquisition by 22% through A/B testing of landing pages
- •Launched the brand's first email marketing programme (42% open rate)
- •Coordinated influencer campaigns reaching 800K followers combined
Wykształcenie
Certyfikaty i kursy
Kompetencje
- SEO / SEM
- Google Ads
- Meta Ads
- Email marketing
- A/B testing
- Content strategy
- Google Analytics 4
- Semrush
- Klaviyo
- Figma — basics
Języki obce
- EnglishC1 — zaawansowany
- GermanB1 — średni